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On October 13, the Rochester-Bern Executive MBA Team had the pleasure to welcome guests, current students and alumni at the ConventionPoint in Zürich.
Heinz Karrer, CEO of Axpo Holding AG, gave a warm welcome to over 60 alumni and guests. He then introduced key figures and geographic positions before giving an overview about Axpo's currrent challenges.
After Heinz Karrer’s welcome speech, Professor David Arnold took over. He is well known for his interactive teaching style and showed off his qualities during the one hour talk during which he was focusing on the marketing perspective of change. Among others he identified following factors that accelerate market adoption of innovations:
–Relative advantage
–Compatibility
–Simplicity
–Trialability
–Observability
Interested in reading more? Access his slides here.
While Dr. Petra Joerg, Managing Director of the Rochester-Bern Executive MBA, was leading the guests through the structure of the program informing about the requirements and the registration procedure, Martin Schwab, alumnus of class 6 (2000/01), gave program insights from the student perspective pointing out the program's strengths. Find the slides here.
During the cocktail, guests, current students and alumni had the chance to network. We would like to thank Axpo Holding AG for the great cooperation and hope being able to welcome you and your friends at one of our guest lectures in spring.
Dr. Petra Joerg
Managing Director
info[at]executive-mba.ch