Guest Lecture in Bern

Over 70 guests gathered on September 3 in the PostFinance Arena - the most frequented ice hockey stadium in Europe. 

Welcome Speech

PostFinance has great market success for many years due to constantly upgrading its strategy.  Jürg Bucher, Head of PostFinance, gave a warm welcome to the guets before giving an overview about the strategy of PostFinance.

Strategic inertia: Why companies find it difficult to change

After Jürg Bucher's welcome speech, Prof. Dr. Filip Caeldries took over.  In his presentation, he critically reflected on the difficulties of strategic change. All companies suffer from strategic inertia, therefore it needs to be understood at different levels of analysis. 

Three levels were identified:
- collective inertia
- organizational inertia
- individual inertia

How do overcome Strategic inertia

During his talk, Prof. Dr. Filip Caeldries gave following recomendations on how to overcome strategic inertia in terms of the three identified levels:

1) Overcoming collective inertia; inviting new voices into the strategy conversation.

2) Overcoming organizational inertia; developing structured solutions to exploration.

3) Overcoming individual inertia; remedying individual "mind blocks" (e.g. devil's advocate)

But... the real challenge is to develop a strategically agile organzation.  Fancy reading through the slides of Prof. Dr. Filip Caeldries? Click here.

Rochester-Bern Executive MBA Program

Petra Joerg, Managing Director of the Rochester-Bern Executive MBA, gave an overview about the joint-venture between the  University of Rochester and the Universität Bern informing about the requirements and the registration procedure.  Find the slides here.

Cocktail and networking

During the cocktail, guests, current students, and alumni had the chance to network.  We would like to thank PostFinance for the great cooperation and hope being able to welcome you and your friends at one of our future guest lectures.

Your personal contact

Dr. Petra Joerg
Managing Director
info[at]executive-mba.ch

Rochester-Bern Executive MBA Program
Engehaldenstrasse 4
CH-3012 Bern
phone +41 31 631 3477
fax +41 31 631 8421