
The concluding highlight of the program is a capstone project asking students to apply what they have learned in a live business-plan project.
The capstone project gives students an opportunity to write a business plan. In this project, they use all the knowledge they have acquired in the program as well as techniques gained from a business-plan workshop and cultural insights from the China seminar. Students are given adequate time to get to know the company, talk with managers, and prepare the business plan.
Throughout the project, students work intensively with their study team and the managers of the company they write the business plan for. They improve their international network, explore the cross-functional applications of the various classes they have taken, and expand their problem-solving abilities. After having completed the business plan, they present their solution to a panel of experts on the last weekend before graduation.
Dr. Petra Joerg
Managing Director
info[at]executive-mba.ch