Program development
During the development of the program, an intense cooperation between company and university is taking place. The development process of a company-specific program or seminar consists of five phases. It requires the commitment and involvement of both the top management of the company and the academic partner of Rochester-Bern.
Phase 1: Initial meeting
- Corporate strategy and future challenges are described
- Target group, objectives, and preliminary needs are discussed
Phase 2: Needs analysis
- Strategy, culture, challenges, and needs of the company are analyzed in detail
- Key strategic areas of the program / seminar are identified
Phase 3: Program design
- Content and structure of the program / seminar as well as faculty are defined
- Participants are selected and practical issues (e.g. place, schedule) are solved
Phase 4: Program delivery
- Internal and external speakers are involved
- Lectures, group work and case discussions are combined
Phase 5: Program review
- Evaluations during and after delivery are taken
- Evaluations are discussed and necessary changes are initiated
