Example: Strategy Seminar
The seminar targets managers from different divisions of the company and aims at initiating a strategic thinking process within the organization.
The audience of the seminar is the extended management team of the company. In the center of discussion are three important dimensions:
- Who are the targeted (internal and external) customers?
- What value proposition should be delivered to these customers?
- How should this value proposition be delivered to the customers?
The concept of the value curve is used to define the winning customer value proposition. This leads to the creation of an activity system map that describes the business model and thus answers the third strategic question: how should the value proposition be delivered to the customers?
The workshop consists of an interactive presentation and breakout sessions in which teams of participants apply what they have heard to their departments. The workshop is the first step in the direction of strategic alignment. Following the seminar, the preliminary results are fine-tuned and developed further by using the concepts that were taught.
